Confrontational title, yes?
I’m not being mean-spirited, but I’m not just trying to get your attention, either. I actually mean it. Let me explain.
Over my lifetime, I have watched the American environmental movement basically tread water. There have been a few gains, a few losses, a few bright spots of optimism, and much wringing of hands–but basically the national conversation sounds about the same as it did when I was a kid and first getting interested in these issues. Why aren’t we getting anywhere?
Because we have enemies. Climate denial isn’t a passive cultural apathy, it is an active movement being deliberately pushed by moneyed interests, as I’ve discussed before. There is an organized strategy involved, one with long-term goals and incredible reach.
Quite simply, we’re being outplayed.
As the campaign season heats up, I occasionally hear discussion of climate change, but I’ve heard no hint of large, organized strategy. Instead it sounds as though, once again, many people can’t quite believe that such a deserving cause as theirs could lose.
Well guess what?
I’m being a little vague here because I don’t want to get too far afield of this blog’s central focus. The point is that we can indeed lose. Deserving to win does not make winning more likely.
This cycle, forget about what your cause deserves. Fight to win.